We help you understand how AI systems see your company.

Your customers ask ChatGPT for a provider. Does it name your shop?

Show me how AI sees my company How we work

In the first call you see on a real example where AI answers name you today and where they do not. 15 minutes, free and without obligation. How we measure →

chatgpt.com
G ChatGPT

For sports gear online, I recommend these providers:

1. Competitor A: well known internationally
2. Competitor B: strong local position
3. Your company: not mentioned
Sources of the AI answer
competitor-a.com compare24.com reddit.com

→ Your website is not used as a source

This is what we measure.

Rooted in research and practice

Bombelli Analytics was a finalist at Talent Pitch Switzerland 2026, one of 16 startups from Swiss universities on the main stage of the final at Volkshaus Zurich.

Names indicate collaboration or affiliation, not a client endorsement.

We shed light on the black box.

The whole case in thirty seconds.

Why AI names your competitors and not you.

A winners' podium with places one to three, next to it a small figure labelled «This is you».
What happens in the film, to read
  1. Someone types into ChatGPT: «Which provider do you recommend?»
  2. The answer is a winners' podium. Three providers stand on places one to three, labelled «This is your competition.» Next to it stands a single figure: «This is you.»
  3. The figure tries three times to get onto the podium. Three times it fails.
  4. On the last attempt the podium tips away. Underneath it shows what the three are really standing on: stacks of sources, labelled vergleich24.ch, konkurrent-a.ch and reddit.com. Whoever has more of them underneath stands higher. The single figure stands on nothing.
  5. «We find the levers.»
  6. «We show you step by step what to change.» Three pages slide under the figure, read from the top: 1 Your website, 2 Comparison sites, 3 Other websites. With every page it rises.
  7. End: Bombelli Analytics. «So AI recommends you too.»

Five steps to your AI visibility.

We ask the major AI search systems exactly what your customers type, including ChatGPT, Claude, Gemini and Perplexity. Our own analysis software runs these queries and records for every answer whether your name comes up and which source the model draws on. So you see in black and white where customers look for you and someone else gets recommended.

Collect questions

The buying moments in which your customers ask AI and you do not show up today

Prompts & models

Tested where your customers really search: the right systems, languages and markets

Capture data

Every answer shows whether AI names you, and who gets recommended when your name is missing

Analysis

Where you are missing, why, and which business goes to more visible competitors as a result

Report & Excel

Clear findings and concrete steps you can start working on right away

PDF reportWhere you stand and the concrete steps out of invisibility
Excel raw dataEvery answer and source to check for yourself, no black-box score
Presentation & Q&AA personal walk-through of what the gaps cost your business

This is what lands on your desk.

An anonymised extract from a real audit: how often the models name your brand, how often your competitors, and with which source.

Sample audit
120
prompts per audit
5
AI systems in this example
600
data points per engagement
bombelli-analytics.ch
Audit report

How visible is your brand in AI answers?

ChatGPT: 72% mention rate
Claude: 48% mention rate
Gemini: 31% mention rate
How often named, you against your competitors:
Competitor A: 85%
Competitor B: 64%
Your company: 28%
Illustrative example
Sample figures
20

mentions in 25 queries

90%

of answers named competitors

+0.52

sentiment (scale -1 to +1)

9

top sources identified

Open this sample report as PDF (in German) What the full AI reputation analysis includes

And this is the raw data behind it.

A score is only the summary of this table. You get the table itself: every question, every model, whether your name comes up, and the source with its URL. So you see which page you need to change.

raw_data_export.xlsx
PromptModelNamed?Source
Accountant ZH?ChatGPTNo3 URLs
Accountant ZH?ClaudeYes (pos 3)3 URLs
Accountant ZH?PerplexityNo4 URLs

Behind your audit are people, not a dashboard.

One person runs your audit personally, from the first question to the handover.

Tsari Bombelli

Tsari Bombelli

Your contact

Runs your audit personally from the first question to the handover and builds the pipeline that queries seven AI models.

Prof. Dr. Diana Ingenhoff

Prof. Dr. Diana Ingenhoff

University of Fribourg

Researches corporate reputation and algorithmic opinion formation.

Prof. Dr. Philipp Bachmann

Prof. Dr. Philipp Bachmann

Lucerne University of Applied Sciences and Arts

Researches how to measure the impact of communication.

Founded at Lucerne University of Applied Sciences and Arts · Smart-up programme · Data in Switzerland

Which of these questions is yours?

Whether you want to check how AI sees you, or you are looking for AI advice for your daily work, often it is both. We sort that out in the first call.

Book a call Write an email

15 min · free · no sales pitch

Honestly: this pays off mainly if your customers search for providers online. If they do not, we tell you instead of selling you something.

Questions before you get in touch.

Is GEO already worth it for a smaller company?

Your customers already use ChatGPT, Gemini and Perplexity for research today. If the models name your competitors there and not you, you lose enquiries before anyone sees your website. Whether the effort pays off for you is something the audit shows, instead of us claiming it up front.

Does AI crawl my website at all?

That is the first thing we check. Many sites are hard to read for AI crawlers, often in places that stay invisible in classic SEO. The free checks further down show you this in two minutes.

Roughly what does an audit cost?

The scope sets the price: how many AI systems we test, how many prompts we ask, in which languages and how deep the analysis goes. Because that differs from company to company, there is no price list. In the first call we clarify the scope and give you the order of magnitude. You keep that number even if no project comes of it.

How long does it take?

A snapshot audit usually reaches you within a few weeks. The first call itself takes 15 minutes.

Do I need a subscription or a tool I have to maintain?

No. You get the raw data, the sources and a prioritised list of measures as a document. No dashboard, no login, no ongoing licence. On request we repeat the measurement as monitoring.

What happens to my data?

We work from Switzerland and treat your data accordingly. We measure what the public AI models say about you anyway, so no confidential content goes to third parties for it.

Not ready yet? Start here.

Three free checks, no login and no sales email: the Shop Check for your product pages, the GEO Check for your visibility in AI answers, and the Agent Readiness Check for what AI agents can do on your site.

Shop Check · free

What does ChatGPT get from your product page?

We fetch one product page without JavaScript, the way AI crawlers do, and check the product text, Product markup with price and availability, and your robots.txt rules. The checks from the Meet Magento talk in Mainz.

Check a product page
GEO Check · free

Can AI read your website?

We check your domain on more than 15 points, from schema markup and crawler access to llms.txt. You get the report by email, with the first lever at the top.

Check your website
Agent Readiness Check · free

Can an AI agent act on your site?

We check your domain on 13 technical points based on public web agent standards, from discoverability and bot access to the capabilities layer. For every point you get a code snippet to fix it.

Check your website